Posts Tagged ‘FaceBook’

NewImageData Visualization is a part, very significant part, of the big data story. The human brain, through its 100 billion neurons each interconnected 10,000 times, has an absolutely amazing visual processing capability, which is arguably surpassed by none. So leveraging this ability should not come as a surprise when thinking about the human component in the quadrication of big data.

Paul Butler, a FaceBook intern, discovered this earthly visualization using R, an open source statistical application. Based on around 10 million samples of Friends relationships taken from FaceBook’s Hadoop Apache Hive (data warehouse system for Hadoop), he was able to plot the weights for each pair of cities as a function of the Euclidean distance between them and the number of their respective friends. The result is this astonishing image of the earth. By the way, notice anything missing in the geographical location where China normally resides?


Here is another awesome image, this time created by Eric Fischer using a heat map (a type of visualization tool) of places with Flickr photographs and Tweets.  While Twitter and Flickr may not individually have enough users to create a map so detailed as the FaceBook image, but put them together, and there’s a wealth of information that can be discovered in all of its glory.


Data visualization is a powerful exploratory tool that should be exploited as early as possible when working to monetize your big data. Do not assume away discoveries just because you don’t know what you don’t know (third level of knowledge). Let the data take your brain on an unguided journey where discovery is the ultimate destination.



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Social network demographics

While these are powerful statistics that speak for themselves, Alexia Nielsen, Social Media, has written a great article that briefly highlights there meaning of this Pew Internet study. The bottom line is:

– 65% of online adults use social networking sites, and most describe their experiences in positive terms.

– Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%).

– More half of all adults (50%) use social networking sites.

So, what does this mean to the average company? A lot. For the first time, the majority of people who are using social media have money. That’s right – they HAVE MONEY.

We are no longer talking about kids and young adults chatting away with their friend (AKA FaceBook). You can social market to them all day long, but capturing 100% of a market that has $0, still gives you Zero Revenue.

We now have a opportunity to help mature communities solve their needs and potentially make money at it. This is a good position to be in, if you are listening to your communities, have a great product/service, and are in a position to deliver it at an acceptable price.

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