Twitter V2.0 – The Need to Evolve

In Michael Fauscette’s blog on how to integrate Web 2.0 into Enterprise apps, he notes the ever increasing use of social media tools, specifically Twitter. For example, JetBlue started with 1 representative following Twitter feeds, but now up to 10. While Twitter is an effective social media too, it truly begs the Glenn Gruber productivity question of the day: How do you scale beyond bodies?

Well Glenn, excellent question and one that can be effectively addressed through the use of bots, specifically Chatter Bots. Chatter Bots are a type of conversational software agent designed to work with humans through nature language syntax/semantics. Two of the most famous chatter bots are Alice and Jabberwacky, and their most infamous conversation was captured in 2007.

Chatter bots can now be trained to aid in twitter-based conversations, recognizing both the context of the discussion and the potential need to twit. Couple this capability with access to a virtually unlimited backend source of data and you have a very power social media tool. In essence, they are the Peanut Butter Cups peanut butter and chocolate of the social media world.

Twitter is clearly an important company tools, but not scalable in it current human-based form. As an industry, it would be interesting to take social media to v2.0 by combining the proven value streams of its channels with the maturity of artificial intelligence. This is all part of the ongoing maturation of enterprise information systems through the development of social media contextual capabilities.

~ by Dr. J on June 1, 2009.